Digital Marketing Manager

Marketing &
Communications Manager

Paid Media · SEO · B2B Lead Generation · Analytics

I build complete marketing engines -advertising, websites, content, email, and the reporting behind them - for businesses that need results, not just activity. Ten-plus years across communications and project management, now applied hands-on to digital marketing measured in revenue: qualified leads, booked appointments, and cost per acquisition.

+130% growth in new patient bookings

50% lower cost per booking from specialty-focused campaigns

5 industries across healthcare, construction, technology, wellness, and community

+130% growth in new patient bookings

50% lower cost per booking from specialty-focused campaigns

5 industries across healthcare, construction, technology, wellness, and community

How I work

Every engagement follows the same system: build the destination, create the demand, capture the demand, measure what pays. That means conversion-ready websites before ad spend, content that creates demand ads can't, campaigns aimed at high-intent audiences, and tracking that follows every dollar from click to revenue - so leadership always knows exactly what marketing is contributing.

Visit my LinkedIn to explore my full professional background.

victoria snyder

How I work

Every engagement follows the same system: build the destination, create the demand, capture the demand, measure what pays. That means conversion-ready websites before ad spend, content that creates demand ads can't, campaigns aimed at high-intent audiences, and tracking that follows every dollar from click to revenue — so leadership always knows exactly what marketing is contributing.

victoria snyder

How I work

Every engagement follows the same system: build the destination, create the demand, capture the demand, measure what pays. That means conversion-ready websites before ad spend, content that creates demand ads can't, campaigns aimed at high-intent audiences, and tracking that follows every dollar from click to revenue — so leadership always knows exactly what marketing is contributing.

victoria snyder

Skills

Paid Media

Targeted campaigns across Google and social platforms, optimized for efficiency, reach, and measurable results.

Lead Generation & Conversion

Landing pages, conversion paths, and B2B outreach flows built around how buyers actually decide.

Analytics & Reporting

GA4 dashboards, KPI tracking, and performance summaries in plain business language.

SEO, AEO & Content Strategy

Search visibility and content aligned to buyer intent at every stage.

Social Media Management

Organic and paid social that builds audiences and feeds the pipeline.

Web Build Strategy & Design

Conversion-focused websites and CMS architecture that scale with the business.

Davison Road Optical

Integrated marketing across patient and B2B audiences.+
130% Patient bookings, 50% lower costs per booking.

ThirdNail

Statewide expansion strategy for a Florida construction brand. One location page → a statewide lead-generation network.

Code Optics

Positioning and lead generation for a complex technical product. A consistent pipeline of qualified technical and commercial inquiries.

“The website Victoria built clarified my message and opened the door for educational content on social media, so patients can learn and build trust before they ever book.”

Meaghan Kleovoulos - R.TCMP – Registered Traditional Chinese Medicine Practitioner

“The website Victoria built clarified my message and opened the door for educational content on social media, so patients can learn and build trust before they ever book.”

Meaghan Kleovoulos - R.TCMP – Registered Traditional Chinese Medicine Practitioner

“The website Victoria built clarified my message and opened the door for educational content on social media, so patients can learn and build trust before they ever book.”

Meaghan Kleovoulos - R.TCMP – Registered Traditional Chinese Medicine Practitioner

What I bring to a marketing team

Hands-on marketing leadership without the hand-holding: I set the benchmarks, build the dashboards, run the campaigns, and deliver the performance summaries myself. Trained in design, fluent in analytics, and experienced inside both global organizations and single-owner businesses - I connect strategy to execution and execution to revenue.

Digital Marketing Manager