MKTCM
Social Media Marketing · Lead Generation · Behavioral Analytics · Conversion Optimization
Turning social engagement into qualified leads
Overview
MKTCM wanted to grow its social media presence while converting more of that attention into meaningful website inquiries.
The Challenge
Social advertising was bringing visitors to the website—but what happened after arrival was a black box. The team needed to see where users lost interest, abandoned the journey, or failed to complete an inquiry.
My Contribution
I supported social media growth, advertising, lead generation, and performance reporting, and analyzed website behavior across key pages and conversion paths.
The Approach
I combined campaign data with heat maps and conversion-funnel analysis to identify overlooked content, scroll drop-off, weak calls to action, and high-friction steps. Those findings improved page structure, messaging, calls to action, and the overall user journey.
The Outcome
Social growth
A larger social audience from active campaigns.
More leads
More meaningful inquiries through social advertising.
Behavioral insight
Clearer understanding of why visitors converted or left.
Conversion roadmap
Prioritized fixes for conversion barriers.
Key Takeaway
Generating traffic was only part of the opportunity. Connecting social campaign performance to real website behavior showed MKTCM where potential customers were being lost—and how to win them back.