Code Optics
B2B SaaS website designed to explain a complex AI product and convert demos for optometry practices.
Code Optics
B2B SaaS website designed to explain a complex AI product and convert demos for optometry practices.
The Challenge
The product required clear, credible positioning to translate a highly technical AI solution into immediate value for optometry practices.
The product required clear, credible positioning to translate a highly technical AI solution into immediate value for optometry practices.
The product required clear, credible positioning to translate a highly technical AI solution into immediate value for optometry practices.
Messaging needed to balance technical accuracy with accessibility for non-technical decision-makers.
Messaging needed to balance technical accuracy with accessibility for non-technical decision-makers.
The Strategy
Structured the website around value propositions, use cases, and demo-driven conversion paths.
Structured the website around value propositions, use cases, and demo-driven conversion paths.
Structured the website around value propositions, use cases, and demo-driven conversion paths.
Custom Framer Build. Developed CMS architecture, SEO foundations, and scalable messaging for future growth.
Custom Framer Build. Developed CMS architecture, SEO foundations, and scalable messaging for future growth.
My Contribution
Led brand, website strategy, content structure, and Framer development in close collaboration with founders.
Led brand, website strategy, content structure, and Framer development in close collaboration with founders.
Led brand, website strategy, content structure, and Framer development in close collaboration with founders.
Owned messaging, layout, CMS setup, and conversion flows.
Owned messaging, layout, CMS setup, and conversion flows.